I am def. not on the small spectrum (32E), but I also recommend Nordies, because they are the only place that have a huge enough variety, and the salesperson gladly bought me bra after bra after bra to try on and reject.
Personally, I don't rely on other people's measurement and instead read up on measuring bras - I think herroom.com has a good guide on how to measure and what to look for. Then, I go to the store and keep trying on bras that are:
1. one band size smaller and 1 cup larger
2. the correct size
3. one band size up and 1 cup smaller
And eventually, I find a few I like and that work. Then I record the model number and the brand before it wears off in the wash. Then I hope to find them again when I need more bras, and of course that never happens!
Also, sports bras: I do burpees in the changing room - if nothing plops out- I am good to go. I do bootcamps and really cannot be adjusting the boobies every 10 seconds.