What happens when you snap a picture of one hundred very different women all wearing the same shade of bright red lipstick? At first glance, the willingness to wear Revlon’s #740 Certainly Red lipstick is the only thing that ties them all together. But slowly these intriguing portraits reveal the women do have something else in common: the vulnerability that comes with posing for a stranger, and how each and everyone of them has made both the lip shade and the photo their very own.