The Roaring Twenties was the decade of the flapper who defied Victorian morals and started the first female sexual revolution. Independent women like Louise Brooks, Clara Bow, Coco Chanel and Zelda Fitzgerald – sporting short hair, short skirts and long pearls – personified this cultural phenomenon. This book tells their story and is also an account of how “changes in American culture fed the rise of the flapper and vice versa”. An era that brought about the birth of modern advertising, mass consumerism and an intensified interest in celebrities.