I've been doing lots and lots of shoe shopping lately - online by necessity since I have a toddler who is not fond of shopping expeditions.
In at least a half-dozen instances, I've used Zappo's excellent search functionality to narrow my search to a few candidates, then (having learned my lesson), I run a quick Google search to check competitor pricing. In many cases, Amazon's pricing is much, much lower and since I'm an Amazon Prime member, shipping and returns are free (as with Zappos).
For examples, I am considering these booties, priced at $219 on Zappos (http://www.zappos.com/dolce-vita-jamala-black) and only $142 at Amazon (http://www.amazon.com/Dolce-Vi.....B0083G68IG).
I noticed the same thing with the "Sam Edelman Maddie" bootie ($120 on Zappos and $69 on Amazon).
Now, I'm willing to pay a bit more for the great customer service and the wonderful search function on the website at Zappos, but Amazon has been good to me in the past as well. And I'm certainly not willing to pay 50% more.
OK, rant over. Has anyone else noticed this?