Agreed, Angie. I haven't been able to put my finger on it. AT has been hitting it out of the ballpark for me lately (color, fit, everything), while BR has just been a disappointment (except for this new dress I just bought).
There are a few new tops on the site that look promising. Otherwise, what I've seen all has short sleeves - and often puffy ones. Dreadful. The colors are ... meh... I keep thinking they must work on someone. Or it's all just too neutral. Or it's something I've seen a zilion times and it's just a big snore.
Fit - I am less clear about that, since I gained a few pounds, I assumed it was just me. There are a few items I thought looked amazing on the hanger, but just didn't fit well. Typically because of my chest. My chest is pretty average (34B) so this makes me wonder.
I have wondered for awhile if BR is targeting the asian markets? The fit seems better for someone with smaller bone structure and with less chest than I have... and the colors seem like they'd be more flattering on an asian complexion. They have also had many of asian models on their site, I don't know if anyone else has noticed that. Or they are just going more towards a younger market in general, with more of a junior cut?
My other theory is they are simply sticking to the basics, the tried-and-true. Because of the recession. It's just that I feel like I've BTDT with all their stuff, nothing knocks my socks off lately. In a recession companies need to take risks. That's what AT and even Talbot's have done, and it seems to be paying off.
GAP, incidentally, is even worse. I could fall asleep just looking at their offerings. Old Navy also seems like a snore to me lately. I can't say about fit for either, as nothing has compelled me to want to bother a try on.
Or YLF has just made me spoiled!