So, you probably don't know this, but one area where I have done a ton of consumer and physician research is in the area of urinary incontinence or overactive bladder. I have spoken to probably over a thousand women about their experiences with this condition and hundreds of health care professionals about treating these women. I have a lot of compassion around this issue and have carved out a strange niche here.

So I was not totally surprised to get an email from a potential new client today asking me to submit a proposal for a project about premature ejaculation. But I was JUST surprised enough to spill my lunch and get watermelon juice all over my white jacket and white jeans. There's a joke here but I'm not going to make it. Off to find some seltzer.