Forgive my ignorance by WHY can't you wear white after labour day? From an Australian view point, America has a lot of 'rules' with respect to fashion:)

I have a friend who travels to the US for work regularly and seriously she has a completely different wardrobe for the US, and I'm not talking in relation to the seasons, quite different to what she wears here???

Deborah, the not wearing white after Labor day is an old chestnut that was handed down through the generations...I am not sure who back there in the deep recesses of history started this...but it persists..Thanks to the ladies of the Today show...
I am definitely going to wear my white jeans and will enjoy the freshness and new vibes.....

It's too hot for jeans in summer here, so I'm looking forward to wearing my white jeans on the next dry day. I usually avoid wearing them in the rain.

I heard that segment, too, and was shocked that the Today Show is so behind the times:(