So I posted a while back on my plans to start my own atelier. These are progressing, mainly in the direction of business planning and logistics, the details of which are far too boring to post here.

However... I'd love to canvas your opinion on a brand identity. This is obviously a very important decision and I want to get it right.

I'm considering the low budget option. I'd rather put my money into equipment and materials than expensive name tags, so it's all about making the value option look classy. This means going for a great name on a very standard label design. I've posted a couple of mock-ups from the supplier's website.

I want the name of the brand to communicate something specific about the design philosophy, which is essentially about doing as little as possible to the fabric. Less material, fewer cuts, meticulous construction. I have a couple of names in mind:

seemless: Probably the stronger of the two. I like that the alternative spelling means something slightly naughty. Then again, there are these guys. Absolutely not where I want to be!

slash&couture: Less obvious but an accurate description of the construction process. I like the wordplay and the ampersand.

I like both and I could happily fly with either of them. Which do you prefer? Or should I go back to the drawing board?

Vote Yay for seemless
Vote Nay for slash&couture

Thanks all!

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