https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article Style Advice for Fashion Lovers en-US Fri, 10 Apr 2026 17:59:04 +0000 http://bbpress.org/?v=1.0.2 q https://youlookfab.com/welookfab/search.php https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333942 Tue, 08 Aug 2023 18:20:54 +0000 Poppy K 2333942@https://youlookfab.com/welookfab/ <p>I use to love the free bits in the mags </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333851 Tue, 08 Aug 2023 01:56:43 +0000 Carla 2333851@https://youlookfab.com/welookfab/ <p>Interestingly, Vogue is really hyping their September issue! </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333835 Mon, 07 Aug 2023 22:50:17 +0000 Sal 2333835@https://youlookfab.com/welookfab/ <p>I miss magazines too - we do subscribe to a liberal NZ news magazine weekly (The Listener) which I enjoy but no more food, fashion or home ones.</p> <p>As a teen I liked Dolly, then Cleo (both Australian) and then in my twenties I moved to More, Marie Claire etc...&nbsp; In my 30s it was more Home and Garden or Taste, and I really looked forward to them arriving in the mail.</p> <p>I rarely buy one now, and if I do, it is a foodie magazine.&nbsp; I still enjoy these!!</p> <p>I do subscribe to YLF and a couple of other online publications via substack or in the business world.&nbsp; I figure I need to put my money into these sources to help them thrive.</p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333795 Mon, 07 Aug 2023 15:19:27 +0000 LJP 2333795@https://youlookfab.com/welookfab/ <p>I knew the drop dates on newsstands for the magazines I liked and would be there when they were put out for sale . I remember those rituals so well and the excitement and pleasure I got from what I knew would be a few hours of me time - spent in my own world . I do miss that part </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333790 Mon, 07 Aug 2023 14:19:00 +0000 quietloud 2333790@https://youlookfab.com/welookfab/ <p><b>kkards</b>, I very much agree with what you said about the fantasy/artificial part as well. </p> <p>I sometimes find inspiring things/people on Instagram and Pinterest, but it's not presented to me in a way I enjoy, and there is so much clutter to scroll through. I want the big spreads and large photos and text with substance.&nbsp;</p> <p><b>LaPed</b>, I know, I really miss that routine! I haven't found anything to replace it.&nbsp; </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333789 Mon, 07 Aug 2023 14:12:31 +0000 cat2 2333789@https://youlookfab.com/welookfab/ <p>Harpers Bazaar still has a decent amount of non click-bait content. And W. Almost everything else just feels like a shopping site. </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333786 Mon, 07 Aug 2023 12:34:18 +0000 LaPed 2333786@https://youlookfab.com/welookfab/ <p>Quietloud — I love the sound of your Friday ritual! What a brilliant routine. </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333784 Mon, 07 Aug 2023 11:58:36 +0000 Dee 2333784@https://youlookfab.com/welookfab/ <p>I too used to read plenty of fashion magazines when I was younger but as Suntiger mentioned it all became rather repetitive and dated and ended up as too much clutter.</p> <p>I have my favorite blogs that I occasionally read although I hate seeing any blatant ads or totally sponsored content and I really don't get the appeal of Instragram. I feel YLF offers me everything I'm looking for in fashion advice, with a very interactive and helpful forum and a content creator that I trust. </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333781 Mon, 07 Aug 2023 11:41:51 +0000 Anonymous 2333781@https://youlookfab.com/welookfab/ <p>I read magazines in my teens and maybe early 20s, but they just got so repetitive each month that I stopped. Plus I really hate clutter, and physical copies of anything (especially things that date quickly) feels like a huge waste of resources.<br /> I prefer blogs, but the pop up ads have gotten out of control nearly everywhere (Thank You Angie For No %#@*^^!!! Pop Up Ads), so I'm avoiding a lot of websites too. In general though, there's very little out there that I can relate to at all. </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333778 Mon, 07 Aug 2023 11:26:12 +0000 kkards 2333778@https://youlookfab.com/welookfab/ <p>quietloud - yes, you managed to put onto words the other thing that I miss. &nbsp;The fact that there is a collection of contributors with an editor to manage and maintain a voice and quality. &nbsp; </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333775 Mon, 07 Aug 2023 10:47:05 +0000 quietloud 2333775@https://youlookfab.com/welookfab/ <p>I've been a magazine junkie for as long as I can remember, but for the last few years (maybe even the past decade) they have left me cold. I can't say if the quality of the magazines went down, or if it's just that I'm used to so much variety on the internet that it's ruined the experience. Either way I really miss the feeling of sitting down with a new magazine and being inspired. For years I used to have a Friday ritual where I would pick up a new magazine and some kind of treat (like a nice lunch or some chocolate or whatever), on my way home from school or work, clean the house as soon as I got home, and then sit down to enjoy my magazine. These days I sometimes get the urge to pick one up, but whenever I do I regret spending the money.&nbsp;</p> <p>I moved on from magazines to blogs, but there are few quality ones left these days (I like Disneyrollergirl and Jenny Walton). I don't really care for subscription based blogs or newsletters, I just don't feel like (or trust that) there is consistent enough quality to make it worth paying for. At least with a magazine you have lots of contributors and an editor to do quality control. That obviously doesn't always equal quality, but still.&nbsp;</p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333753 Mon, 07 Aug 2023 04:50:02 +0000 Anonymous 2333753@https://youlookfab.com/welookfab/ <p>I would like to see more of what over 60's are wearing. &nbsp;Articulate on how to handle thinning hair, etc., what exercises to do when you can't get up from the floor, how to go hiking when your knees give out, etc. &nbsp;over 50 is a lot different than over 75. &nbsp; A lot happens to the body and millions of Baby Boomers are aging. &nbsp;They quit reading stuff in magazines written for younger women. &nbsp; </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333743 Mon, 07 Aug 2023 01:40:06 +0000 Jaime 2333743@https://youlookfab.com/welookfab/ <p>Very interesting article. I remember reading Young Miss and Seventeen magazine as a tween/teen but was not a big magazine reader after that, unless I was on a plane. Right now I do subscribe to a few substacks, but although they are individually cheap the price can add up and there seems to be less and less free content. And I look at instagram and tiktok regularly, but not as regularly as my DDs. I have rarely, if ever, clicked through to buy something on the internet so I am obviously not the target. </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333719 Sun, 06 Aug 2023 20:17:11 +0000 SW Ann 2333719@https://youlookfab.com/welookfab/ <p><div>I am a magazine lover from way back, and still am...I subscribe to multiple magazines--real, glossy magazines, not online crap.&nbsp; I don't like IG or tiktok, and yes, if that makes me OG or old school or old biddy, I am okay with that.&nbsp; Until they are gone, I will be a reader.&nbsp; I read real books too!</div><div><br /></div> </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333718 Sun, 06 Aug 2023 20:16:39 +0000 LaPed 2333718@https://youlookfab.com/welookfab/ <p>I am not the strictest de-clutterer in the world, but periodicals have been a *major* source of clutter for me in the past. Never subscribed to fashion mags, but plenty of literary magazines. I still have stacks of them, can't bear to throw them out, but it's not as if I'm likely to crack them open again. I wouldn't be surprised if a lot of people feel the same way. To receive what is essentially a book in the mail every month only to toss it in the recycling bin... I've gotten really picky about which books I buy my own copies of too; I use the library for almost everything now.&nbsp;&nbsp;</p> <p>I do think there's some good content on Substack, lots of thoughtful writers. That said, I tend not to subscribe to newsletters anymore because the inbox clutter is as big a problem as the physical clutter!</p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333716 Sun, 06 Aug 2023 20:00:24 +0000 kkards 2333716@https://youlookfab.com/welookfab/ <p>I love the ability to read about something and click thru and buy it….<br />but….I appreciate the ability to see fashion on real people and to see fashion/style of all price points….<br />BUT</p> <p>I miss magazines. &nbsp;I miss the glossy photos, I miss the mix of fashion, advice, makeup, food and everything else. &nbsp;I miss the carefully curated world they presented. I miss the artistic photo shoots, that meant to show both the fashion and &nbsp;artistry. &nbsp; It was fantasy and always artificial, so I never felt like, oh…if only that could be me…blogs and IG, TikTok, YouTube and now substack provide a lot of fantasy but they almost always pretend to not be artificial and there is no artistry.&nbsp;<br /><div><br /></div> </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333700 Sun, 06 Aug 2023 18:20:30 +0000 rachylou 2333700@https://youlookfab.com/welookfab/ <p>I miss the magazines - no, I miss what they used to be. I find them uncreative now. </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333693 Sun, 06 Aug 2023 17:58:14 +0000 em 2333693@https://youlookfab.com/welookfab/ <p>If those magazines gave up the perfume inserts, I would be more apt to pick one up. </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333690 Sun, 06 Aug 2023 17:30:34 +0000 Irina 2333690@https://youlookfab.com/welookfab/ <p>Interesting. Maybe more so because the fashion and style magazines were never part of my life. I don’t think I have ever paid for a single issue. Used to get them for free once in a while from my neighbor, a professional makeup artist. But they were leaving me cold - I could not relate to anything, not inspired at all. I only follow a few people and prefer YouTube as I appreciate a point of view and an explanation. I read theCut once in a while for what I call “fashion gossip”, finding it too sale oriented.&nbsp;<div>I much prefer books on fashion and fashion critic’s videos, runway shows.&nbsp;</div> </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333663 Sun, 06 Aug 2023 14:42:02 +0000 Carla 2333663@https://youlookfab.com/welookfab/ <p>House and home, gardening, and fashion magazines were a big part of my entertainment when I lived in a remote community in northern Ontario. &nbsp;I had a special storage cabinet for my extensive collection, and kept them sorted by title and date. &nbsp;They went to paper recycling when I relocated 10 years ago in 2014 - which coincided with the demise of many of my faves. &nbsp;I haven’t built up the same type of collection since.</p> <p> <div><br /></div><div>These days I read magazines through my library app (Libby) or scratch the itch with the UK publication&nbsp;<i>Red </i>for fashion and lifestyle,<i>&nbsp;</i>UK or&nbsp;Canadian home decor magazines, and the occasional UK gardening magazine - picked up at the local bookstore. </p> <p><b>YLF&nbsp;</b>is my only long term subscription!</p> <p> </div></p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333661 Sun, 06 Aug 2023 14:05:02 +0000 LJP 2333661@https://youlookfab.com/welookfab/ <p>Love it , thanks for posting it ! You beat me to reading the paper this morning :)<br /> I was the OG magazine reader since I was about 12 . And it was one of my biggest monthly expenses back in the day . I read them for free now on PressReader ( I keep wondering when they’ll realize my husband is no longer an Air Canada employee and cancel our free subscription to the app) with the exception of British Vogue which oddly isn’t on it . Anyways - my Substack subscriptions are starting to add up to the point where I’m going to have to stop ! I think it’s a great medium for discussion and journalism alike , and follow Kim France and the woman who does the 5 Things , among several others . Jenny Walton’s is also enjoyable . What I like about these individual “ magazines “ on Substack is that the readers and commenters are all on the same page and like the same aesthetic and are interested in the same things . I don’t necessarily buy things from their clickable links ( usually $$$ and from US retailers ) but I’m always clicking and checking things out . Kim France’s home decor stuff is fun , for example . </p> <p>I admit I miss the days of printed magazines . I got so much more from them than I do from quick reels and IG /TikTok posts , which tend to leave me frazzled and spinning . Anyways , super fun read and again thanks for posting it ! I do subscribe to the NYT and read it every day </p> https://youlookfab.com/welookfab/topic/where-have-all-the-magazine-readers-gone-nyt-article#post-2333658 Sun, 06 Aug 2023 11:48:33 +0000 UmmLila (Lisa) 2333658@https://youlookfab.com/welookfab/ <p><div><div>Aug. 5, 2023</div></div><div> <p>What should a 33-year-old postpartum woman wear to her cousin’s 21st birthday party in New York City?</p> </div><div> <p>How should a 44-year-old mother of three balance comfort with Eras-Tour-appropriate glitter when she goes to see Taylor Swift?</p> </div><div> <p>What’s the right makeup brand for a typically barefaced 39-year-old who wants to look dewy in five minutes?</p> </div><div> <p>These are the sorts of questions that fashion and beauty editors at women’s magazines would answer in millions of monthly mailings. For decades, brands and advertisers coveted a mention from experts in the likes of Glamour and InStyle. That world has been blown apart by social media, which sent the majority of those publications online (if they survived at all) and elevated influencers and vloggers over editors.</p> </div><div><div>ADVERTISEMENT</div></div><div><div><div></div></div></div><div> <p>But some women, still craving careful curation, want fashion, beauty and lifestyle recommendations beyond the glossy aesthetic of Instagram and TikTok. They’re finding them through Facebook groups and Substack newsletters — in many cases, started by former journalists.</p> </div><div> <p>The questions above, for example, are typical queries in “Gee Thanks, Just Bought It!,” a shopping community of roughly 18,000 strangers on Facebook, who are eager to share recommendations.</p> </div><div> <p>The group, whose members fondly refer to themselves as Geezers, is made up of fans of Caroline Moss, who was formerly an editor at Business Insider and a producer at BuzzFeed. She has run a consumer recommendation podcast, newsletter and Instagram under the “Gee Thanks, Just Bought It!” title since 2019. (The name is a reference to a lyric in “7 Rings,” the pop star Ariana Grande’s paean to consumerism.) The exchanges on Facebook often inspire and feed off Ms. Moss’s endorsements, she said, and the group has become its own unique destination, largely for women in their 30s and 40s looking to make a purchase.</p> </div><div><div>ADVERTISEMENT</div></div><div><div><div></div></div></div><div> <p>“I’ve built an influencing community, but I don’t consider myself to be the influencer,” said Ms. Moss, 35, who lives in Los Angeles. “I’m not showing you beautiful Reels of me waking up and yawning and splashing water on my face. If you want to buy something, you’re coming to me.”</p> </div><div>Inside the Media Industry <ul> <li><strong>ESPN: </strong>The sports network has been Disney’s financial engine for nearly 30 years. But with profits down and dwindling opportunities for growth, <a rel="nofollow" href="https://www.nytimes.com/2023/08/02/business/media/espn-disney.html">it seems that those days are over</a>.</li> <li><strong>The Washington Post: </strong>Jeff Bezos, the Amazon founder who purchased the newspaper for $250 million in 2013, <a rel="nofollow" href="https://www.nytimes.com/2023/07/22/business/media/jeff-bezos-washington-post.html">has taken a more active role in The Post’s operations this year</a>.</li> <li><strong>BBC: </strong>A crisis at the British broadcaster <a rel="nofollow" href="https://www.nytimes.com/2023/07/09/world/europe/bbc-presenter-suspended-teenager-pictures.html">over the conduct of a male staff member</a>&nbsp;deepened as <a rel="nofollow" href="https://www.nytimes.com/2023/07/11/world/europe/bbc-presenter-photos-dating-app.html">a second person came forward</a>&nbsp;with claims that the man had sent abusive messages to the person. The male staff member <a rel="nofollow" href="https://www.nytimes.com/2023/07/12/world/europe/huw-edwards-bbc-police.html">was later identified as Huw Edwards</a>, a prominent BBC figure.</li> </ul> </div><div>Image<a rel="nofollow"><div></div></a></div>Caroline Moss doesn’t consider herself a social media influencer, but her approval of items has a very real influence on sales.Credit...Philip Cheung for The New York Times<div> <p>A range of other newsletters and podcasts started by former journalists and magazine editors have cultivated a similar appeal. Becky Malinsky, a former fashion editor at The Wall Street Journal, has amassed more than 25,000 subscribers to her weekly newsletter, “5 Things You Should Buy,” since she started it just over a year ago, according to Substack. Kim France, the founding editor of Lucky magazine, has a Substack and co-hosts a podcast for women over 40, which has a corresponding Facebook group.</p> </div><div> <p>Elizabeth Holmes, a former retail reporter at The Journal, has also become a source for shopping links — surprising even herself at times — through her Instagram and newsletter, “So Many Thoughts,” which largely focuses on the British royal family. The women say that these endeavors have earned them full-time salaries comparable to, or exceeding, what they earned in traditional journalism roles.</p> </div><div> <p>Their advice drives big spending. Ms. Moss has left some entrepreneurs gobsmacked by the sales resulting from her seal of approval. Ms. Malinsky, who was an early user of the viral Uniqlo round mini shoulder bag, said she contributed to its rise and that she helped cause a pair of Tory Burch pants to sell out online.</p> </div><div><div>ADVERTISEMENT</div></div><div><div><div></div></div></div><div> <p>Both are making money from affiliate links, in which a person or outlet receives a small commission from purchases driven by their recommendations. Years ago, this type of partnership could leave readers skeptical, but affiliate links have become a common fixture online, especially for women’s magazines. (Wirecutter, a product review site owned by The New York Times, is built on affiliate revenue.)</p> </div><div> <p>Ms. Holmes, who lives in Los Angeles, mostly earns money through paid subscriptions to her newsletter ($5 per month), but she has dabbled in affiliate links, incorporating personal style suggestions into her newsletter and her Instagram. She has also collaborated with companies like the swimwear brand Summersalt and the women’s wear brand M.M. LaFleur.</p> </div><div> <p>When Kate Middleton wore a Suzannah London dress in different colors to various events, it prompted Ms. Holmes to ask readers what clothing items they had in multiples. She received more than 300 answers. In her newsletter, she compiled the responses in a spreadsheet and featured a dozen products that had been suggested by more than one person. (The Anthropologie ‘Somerset’ Dress! The Madewell Whisper Tank!) Comments poured in: “I just bought my first Nap Dress off of this list!”</p> </div><div> <p>“People loved that because it was a bunch of testimonials of stuff people try and wear and use and buy,” Ms. Holmes, 43, said. “My audience is women in their 30s and 40s like me, and in some ways, we were the tail-end of the glossy magazine shopping trend, and we definitely experienced the Instagram-influencer beautiful photos.” Now, she said, there’s more of a “community aspect” to consumer recommendations and an interest in what normal people are wearing.</p> </div><div><div>ADVERTISEMENT</div></div><div><div></div></div><div> <p>For some, these communities are a salve for the sheer amount of stuff for sale online, targeted to them in feeds fueled by algorithms. These women want a review of a review and the truth behind a flawless Instagram picture — has a real person actually tried that face roller? Has anyone else been targeted by ads for that particular eyeliner?</p> </div><div> <p>As Ms. Moss put it: “So many of the amazing things about the internet are also all of the bad things about the internet when it comes to needing to make a meaningful purchase.”</p> </div><div> <p>Ms. Malinsky, who started her career at the now-defunct Lucky magazine in 2007 and worked at Glamour and GQ before joining The Journal, tells her newsletter subscribers: “I scroll so you don’t have to.” She sends crisp missives that you can count on one hand: five white T-shirts, five dresses for “extreme heat” or five tips for entertaining on Thanksgiving, with casual photos of herself wearing the clothes she’s endorsing.</p> </div><div>Image<a rel="nofollow"><div></div></a></div>Becky Malinsky, a former fashion editor at The Wall Street Journal, now has more than 25,000 subscribers to her weekly newsletter, “5 Things You Should Buy.”Credit...Gili Benita for The New York Times<div><div>ADVERTISEMENT</div></div><div><div></div></div><div> <p>Ms. Malinsky, 39, said she was eager to provide the sort of journalism for an audience that had been largely lost by women’s magazines over the course of her career. She had left The Journal to start a styling business inspired by questions she was fielding from readers about what to wear after the pandemic. She now helps around 30 public-facing people to outfit them for work, she said, and that research helps fuel her newsletter.</p> </div><div> <p>Ms. Malinsky’s audience “sweet spot” is 25- to 50-year-olds, she said, adding, “It’s definitely filling that void, especially for an older millennial who is not going to be on TikTok and is looking for a bit of authority and a place to go and enjoy that’s not just tap-click-tap-click.”</p> </div><div> <p>Barnes &amp; Noble’s website recently displayed 19 “women’s interest” <a rel="nofollow" href="https://www.barnesandnoble.com/b/print-newsstand/magazines/womens-interest-magazines/_/N-1fZ8rdZ1hht">print magazines</a>; a snapshot from 2015 showed it carried <a rel="nofollow" href="https://web.archive.org/web/20151024235446/https://www.barnesandnoble.com/b/print-newsstand/magazines/womens-interest-magazines/_/N-1fZ8rdZ1hht">61 such</a>&nbsp;magazines back then. Lucky, the magazine that pioneered shopping content at Condé Nast, ceased publication in 2015. InStyle and Allure announced last year that they would stop printing regularly, while <a rel="nofollow" href="https://www.nytimes.com/2018/11/20/business/media/glamour-magazine-ends-monthly-print-publication.html">Glamour</a>, Self and Marie Claire stopped before that. Together, these decisions took millions of women’s magazines out of circulation. Many remain online, but they’re smaller and less influential.</p> </div><div> <p>Women’s magazines did and still do provide more journalism than just fashion, beauty and lifestyle advice, but this sort of content was bread-and-butter for so many.</p> </div><div> <p>“Women’s magazines, both editorially and from a product perspective, were victims of technology and of us changing,” said Lisa Pecot-Hébert, a journalism professor at the University of Southern California. “The monthly cycle, the way people interact with media, the at-my-fingertips-I-want-information-right-now — all of those things unfortunately led to women’s magazines not being the go-to.”</p> </div><div> <p>Ms. Pecot-Hébert said that these sites from former journalists had the stamp of traditional media. “Even the Instagram posts they have or the things on the websites, they’re clickable headlines,” she said.</p> </div><div> <p>Ms. Moss, Ms. Holmes and Ms. Malinsky rank among the top 10 fashion and beauty newsletters on Substack, a category whose subscribers have grown by 80 percent in the past year, the company said.</p> </div><div> <p>It’s worth noting that the majority of the top fashion and beauty newsletters are run by white women who seem to cater to an audience that can, of course, afford to spend money — echoing some of the main criticisms of women’s magazines for many years. But Ms. Moss said communities like her Facebook group drew together women from many backgrounds, including those who had felt excluded from women’s magazines when they were growing up.</p> </div><div> <p>Ms. Moss first started recommending products for fun on Twitter and a podcast. She helped make some products go viral — there was a moment in 2019 when it felt like every chronically online young woman working in media bought a Revlon One-Step Volumizer hair tool that she loved — but she learned that turning the business of recommendations into a full-time job required serious strategy. She leaned on what she knew from digital media to figure out shopping trends and what her followers were looking for. And she cultivated the private Facebook group, which she still moderates.</p> </div><div> <p>Ms. Moss recalled working at Business Insider when stories about HBO’s “Game of Thrones” would perennially top site traffic charts, prompting additional articles about the series.</p> </div><div> <p>“You want to feed the beast, that’s the whole point,” Ms. Moss said. “It’s a way of listening to what the people who are giving you their time and attention are telling you what they want and what they want more of.”</p> </div><div> <p>It’s perhaps a testament to the power of Ms. Moss’s recommendations that her approval has even driven sales of perfume, an exceptionally hard product to sell without a sample or in-person wrist dab. When Alana Davidov, the creator of the boutique fragrance brand Maya, first received a request from Ms. Moss for a discount code for her followers, she was going into labor with her first child and wasn’t quite sure who Ms. Moss was. But she seemed “lovely” and had been a genuine fan of her perfume, Ms. Davidov said.</p> </div><div> <p>“I was in the hospital and texted her, ‘Here’s a promo code to share with your followers,’” she said. “She generated thousands of dollars in sales instantly. Meanwhile, I’ve had influencers with a few million followers get paid tons of money to post and they generated, 10, 20, 30 sales.”</p> </div><div> <p>Ms. France, who pioneered the Lucky shopping magazine, said that she never looked at magazines anymore. But she marveled at the feedback she receives on her newsletter and podcast, where a simple makeup recommendation can spark a conversation elsewhere.</p> </div><div> <p>“I talk on the podcast about this Jones Road foundation that I love, and then women go to our Facebook page for the podcast and start talking about the foundation among themselves — ‘I find it kind of grainy, it’s a little sheer for me’ — when did that ever happen with magazines?” she said.</p> </div><div> <p>Ms. Holmes said she had been flattered but taken aback by the consistency with which people ask her for links to what she’s wearing when she posts on Instagram — even when the timing is odd.</p> </div><div> <p>Earlier this year, she uploaded a somber video, tied to International Women’s Day, in which she urged women to visit their doctors for annual checkups. She discussed her own nervousness around skin checks, especially after she was diagnosed with skin cancer in the past, which has since been treated. The clip had nothing to do with fashion, she said, but before she knew it: “Someone DMs me and they’re like, link to your top?”</p> </div><div> <p>“I was like, OK, people want links, and they’re always looking at what you’re wearing,” she said.</p> </div><div><div><div><div> <p><a rel="nofollow" href="https://www.nytimes.com/by/sapna-maheshwari">Sapna Maheshwari</a>&nbsp;is a business reporter covering TikTok and emerging media companies. Previously she reported on retail and advertising. Contact her at <a rel="nofollow">sapna@nytimes.com</a>. <a rel="nofollow" href="https://www.nytimes.com/by/sapna-maheshwari">More about Sapna Maheshwari</a></p> </div></div></div></div><div>Recommended Newsletters<div><div></div><div><div> <p>FOR TIMES SUBSCRIBERS</p> <p>TWICE A WEEK</p> Jessica Grose <p>A journalist and novelist offers her perspective on the American family, culture, politics and the way we live now.</p> </div></div><div></div></div></div></p>