https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign Style Advice for Fashion Lovers en-US Tue, 21 Apr 2026 07:31:56 +0000 http://bbpress.org/?v=1.0.2 q https://youlookfab.com/welookfab/search.php https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign#post-1978339 Fri, 30 Nov 2018 18:28:35 +0000 kkards 1978339@https://youlookfab.com/welookfab/ <p>so I don't know why, but I can't get this out of my head....i've been goggling all lunch trying to find which "influencers" were invited/attended this event....can't seem to find it....if these people were so&nbsp;influential, &nbsp;wouldn't you expect payless to name names....influential </p> https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign#post-1978231 Fri, 30 Nov 2018 14:35:13 +0000 Jenn 1978231@https://youlookfab.com/welookfab/ <p>Influencers are paid to say nice things about your product. How many are going to go in and say, “well, these seem to be mass-produced out of plastic”?</p> <p>If I were an influencer used this way, I would feel pretty betrayed, and wouldn’t want to do business with this company again. All those people are in business themselves, crafting a reputation and choosing brand partnerships to match. </p> https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign#post-1978199 Fri, 30 Nov 2018 12:44:54 +0000 kkards 1978199@https://youlookfab.com/welookfab/ <p>FashIntern...I am a skeptic and cynic at heart. But it is/was a clever piece of marketing. </p> https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign#post-1978189 Fri, 30 Nov 2018 11:51:21 +0000 Stagiaire Fash 1978189@https://youlookfab.com/welookfab/ <p>Kkards, I’m now blocked by a message that says this content is for subscribers only. I don’t think it was there a few days ago. Strange...</p> <p>Thanks for posting the link to the CNN article. It sounds very similar to the copy in the other article, but of course I didn’t have your expert analysis. </p> https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign#post-1978184 Fri, 30 Nov 2018 11:35:18 +0000 kkards 1978184@https://youlookfab.com/welookfab/ <p>FashIntern --this reminds me of an ad from my childhood that was filmed in a NYC resturant and the subsitiute out something (spaghetti sauce?)..and the customers were "shocked"....</p> <p>anyway....i couldn't read the article you link to on adweek because it required me to registar, but i did goggle it because i was interested....here's my take...<br />yes, some people were fooled, and yes, price and&nbsp;ambiance impact our&nbsp;perception...but here's the things that bothered me....the influencers who attended were paid to be there, maybe not much, but, still paid. and as they were paid just to show up, i'm sure many of them were counting on a larger pay out, and or more exposure which would increase their "influencer status" in the future. also, CNN states that the 2 days the store existed they did $3,000. so assuming an average retail of $200 (sorry, retail math is what i do for a living), that means they sold 15 pairs of shoes...to 80 people who are predisposed to buying fashion.....that's less than a 20%&nbsp;conversion rate.<br />i'm more interested in what this says about the "influencer" culture....&nbsp;</p> <p><a rel="nofollow" href="https://www.cnn.com/2018/11/29/business/payless-fake-store/index.html">https://www.cnn.com/2018/11/29.....index.html</a></p> <p><i>from the CNN article...<br />About 80 influencers attended over two nights, according to Payless. They shelled out a total of $3,000. One shopper spent $640 for a pair of boots, which represented an 1,800% markup. Payless, however, returned their money and let them keep the shoes. Payless said the influencers were paid a small stipend to attend</i><strong><i>.</i></strong> </p> https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign#post-1978170 Fri, 30 Nov 2018 09:37:46 +0000 Stagiaire Fash 1978170@https://youlookfab.com/welookfab/ <p>The ads they made from this, I thought, skip over all the interesting stuff about how we assign value to things, and the role other people, and our assumptions about what they think, play in that. </p> https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign#post-1978135 Fri, 30 Nov 2018 03:17:05 +0000 Jaime 1978135@https://youlookfab.com/welookfab/ <p>That is hysterical and fascinating, although not necessarily surprising. Thanks for sharing! </p> https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign#post-1978005 Thu, 29 Nov 2018 20:17:47 +0000 rachylou 1978005@https://youlookfab.com/welookfab/ <p>That’s a brilliant marketing stunt. A lot of fun. And great name, ‘Palessi.’ Lol. </p> <p>But it does say a lot about people. We use shortcuts to try and assess quality (reality), and that’s a mistake. My parents were very vigilant about this... and everyone scoffs at my one poor uncle because he’s taken in a lot by branding. </p> https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign#post-1977977 Thu, 29 Nov 2018 18:46:53 +0000 Jenni NZ 1977977@https://youlookfab.com/welookfab/ <p>That's awesome! Perception is everything and people can be so up themselves?!<br /> However, we do also need to know about the supply chain and worker's rights in Payless... </p> https://youlookfab.com/welookfab/topic/care-to-deconstruct-an-ad-campaign#post-1977974 Thu, 29 Nov 2018 18:31:07 +0000 Stagiaire Fash 1977974@https://youlookfab.com/welookfab/ <p>What do you think of this current US ad campaign? </p> <p><a href="https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/" rel="nofollow">https://www.adweek.com/brand-m.....-20-shoes/</a> </p>