https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising Style Advice for Fashion Lovers en-US Thu, 09 Apr 2026 15:53:59 +0000 http://bbpress.org/?v=1.0.2 q https://youlookfab.com/welookfab/search.php https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2394198 Mon, 25 Aug 2025 18:59:23 +0000 Barbara Diane 2394198@https://youlookfab.com/welookfab/ <p>I find it creepy. </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2394085 Sun, 24 Aug 2025 19:32:26 +0000 karen23 2394085@https://youlookfab.com/welookfab/ <p><div>Not a fan, only partly because it makes it harder to tell what the actual item looks like.</div><div>But this is not new.&nbsp; They have been tinkering with photos almost as long as photos have existed.&nbsp; Retouching to make a waist smaller, etc.</div><div>For years, I have been seeing on a company's web site (and I think also in their catalogs) where clothing like a shirt or dress may be available and shown first in one color, then the photos altered to show it in several other colors.&nbsp; It did not seem to affect the diversity of the models (as before, some were white and some black) but they seem to have taken fewer pictures of them.&nbsp; So probably less money going to the models.</div> </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2394068 Sun, 24 Aug 2025 05:25:50 +0000 Jenni NZ 2394068@https://youlookfab.com/welookfab/ <p>There was a recent article in our local news site (sadly I can’t link it as it is part of my Premium subscription that I pay for) about how the curve models are not getting as much work of late, mainly due to the Ozempic/Wegovy effect. One of the main models quoted is Isabella Moore, a NZ model who is also an opera singer, who has been previously successful as a curve model living in London. Work has been drying up. </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2394045 Sat, 23 Aug 2025 22:01:36 +0000 Ket 2394045@https://youlookfab.com/welookfab/ <p>There is a really interesting discussion I listened to once asking why women on social media, blogs, etc. don't look unique anymore. It was a really interesting, sad, and enlightening discussion. AI models are simply an extension of the latest homogenous beauty standards these days. I cannot tell you how many young women I see on social media who all are doing the "clean girl" look. They all look generically identical: extremely plump, nude glossy lips, very clean eye makeup, glowing skin, blown out hair. Perfect but homogenous. Beautiful yet I can't tell any of them apart as individuals. (I find it almost creepy, if I'm being honest.) And again, I see AI making this even more part of what we see.&nbsp;<div><div><br /></div><div>While I don't like it, I see content creators using it that would otherwise not be able to find stock photos for their subject matter, or would never have the budget to afford real models. So, in order to make their content relevant, they use AI to do it. I've seen this specifically with a well known content creator in the season color space. I don't know how I feel about it, but I also understand why she is doing it.&nbsp;</div></div> </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393868 Wed, 20 Aug 2025 14:14:02 +0000 Angie 2393868@https://youlookfab.com/welookfab/ <p><b>Dee,</b> I was chatting to hubs Greg about this yesterday - and I'm back to my first thought -<b> why didn't AI do the right thing </b>by making the models look diverse in every aspect like everyday people? That's the heart of the matter, IMO - to<b> Jenni</b> and <b>Jaime's</b> adjacent point. We were taking the right diverse steps with human models. Now this.&nbsp;</p> <p>Also agree with <b>Lisa</b> and <b>Echo</b>. Social Media is going to implode because we don't know what's real and what's AI.&nbsp; </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393861 Wed, 20 Aug 2025 11:30:40 +0000 Dee 2393861@https://youlookfab.com/welookfab/ <p>JENNI NZ, JAIME- You're right, many marketing campaigns have used unrealistic beauty standards to help create feelings of inadequacy or insecurity in order to convince us to buy their product. This use of AI just seems like another extension of that.</p> <p>LISA- I agree that it is becoming extremely difficult to tell whether something is real or not. Perhaps there needs to be more strict regulations for labeling this sort of artificial content.</p> <p>ECHO- Yes, maybe there will be some kind of backlash to it all at some point, but it seems right now many industries see the use of AI as an effective cost cutting tool to their bottom line. </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393856 Wed, 20 Aug 2025 03:57:22 +0000 Carla 2393856@https://youlookfab.com/welookfab/ <p>This may be considered tangental, but there are two stores in my community that have gone almost entirely staff free with their automated check-out systems. &nbsp;When I first visited them, I found the environment extremely sterile and NOT a good shopping experience. &nbsp;Because I wanted an advertised discount and did not know how to make it happen with the automated system, I asked for assistance from a real person - and had a traditional cashier experience. &nbsp;<br /><div><br /></div><div>I have not returned to&nbsp;<i>either&nbsp;</i>of these stores, and have taken my business elsewhere. &nbsp;</div> </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393855 Wed, 20 Aug 2025 03:36:32 +0000 Jenni NZ 2393855@https://youlookfab.com/welookfab/ <p>I agree with Jaime, which is why I had to say I didn’t have a definite opinion. It follows the logic of using “perfected” models. I said I felt it’s the beauty standards that are at fault.<br /> And despite feeling that I have stood against those standards to some extent over my life, I am still definitely affected by them, as witnessed by my sadness when I was thought to be much older than I am with my grey hair 2 years ago. And I look at an ad with a “pretty”model. How many of us can say we don’t do that? Maybe some of you are stronger than me in that regard.<br /> I need to learn more about the environmental impact of AI, did not know about that. </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393853 Wed, 20 Aug 2025 01:37:16 +0000 Lisa 2393853@https://youlookfab.com/welookfab/ <p>I didn't realize ads were featuring AI models already! I know there's a big push across all industries to incorporate AI into anything and everything. I have no idea what this will mean for the future, except I'm left constantly questioning if anything I see or read is real anymore.&nbsp; </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393844 Wed, 20 Aug 2025 00:34:40 +0000 Echo 2393844@https://youlookfab.com/welookfab/ <p>I am less concerned about people's body images, as the airbrushing and then the flat-out altering/photoshopping of images was doing essentially the same thing. The difference, of course, being that at least a real person was used as the basis for the artificial "doll" they created.&nbsp;</p> <p>Likewise, the issue of representation isn't the fault of AI; it is a reflection (albeit a poor one) of a business's values (or lack thereof). As the article said, they can just as easily artificially create AI images of people of different etnnicities, abilities and sizes (they claim the technology isn't "there" yet regarding diverse body sizes, but I think it is more likely that no one has really tried).</p> <p>I wonder how far things will go before there is a consumer backlash. I just think at some point the newest "trend" will become actually interacting with people instead of texting or social media, people wanting to create and consume actual human-created art, and wanting to see real people instead of artificially generated things. In other words, everything that's old eventually becomes new again.<br />&nbsp;<br />On the other hand, people have their hair on fire over a thousand other legitimate issues right now, so that may take a while. Ultimately, I land on what a number of other people have mentioned: AI is a disaster regarding water usage, power drain, and quality of life for anyone in the area of a server farm. We have an energy (and water) crisis to begin with; this isn't where our priorities should be. </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393839 Tue, 19 Aug 2025 23:36:48 +0000 Jaime 2393839@https://youlookfab.com/welookfab/ <p>This is a very complicated topic to my mind. On a visceral level I am somewhat horrified by the replacement of real models with AI ones, but it does seem to follow the logic of using perfected models - whether through surgery or photo editing or probably both. That is the heart of the problem rather than AI itself I think.&nbsp;<br />The environmental costs of AI in general is a whole other topic. It is terrifying. </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393836 Tue, 19 Aug 2025 21:10:16 +0000 Dee 2393836@https://youlookfab.com/welookfab/ <p>ANGIE-I agree wholeheartedly on how phony, and exclusionary this sort of use of AI in fashion can be. </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393835 Tue, 19 Aug 2025 21:02:58 +0000 Jenni NZ 2393835@https://youlookfab.com/welookfab/ <p>Interesting to read that article Dee, thank you. I had read about the career of Sara Ziff who is mentioned in the article previously, and been impressed by her. I heard the controversy about the Guess ad on our radio when driving one day.<br /> I don’t think I have a definite opinion. I am and have always been concerned about “beauty standards” ever since I was 30, reading Naomi Wolf’s book “The Beauty Myth”. That was 1991, things got worse, then maybe a little better for a while using more diverse models, now maybe worse again… </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393834 Tue, 19 Aug 2025 20:43:58 +0000 Carla 2393834@https://youlookfab.com/welookfab/ <p>So much of this AI stuff = the lowest common denominator. &nbsp;Not a fan! </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393832 Tue, 19 Aug 2025 20:04:28 +0000 Carol 2393832@https://youlookfab.com/welookfab/ <p>I can see how this could be problematic...but only could be. One of the best things about art, including fashion, is the constant push forward for new images, new aesthetics, including beauty. The AI-generated people I have seen for such uses so far are very idealized, and that would get boring. I am not a stalwart just because, but because I prefer real people with all their differences.</p> <p>Brooke Shields' eyebrows were not ideal, but became iconic! Lauren Hutton magnetized photographers with her gap teeth. And such.&nbsp; </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393829 Tue, 19 Aug 2025 18:32:14 +0000 Angie 2393829@https://youlookfab.com/welookfab/ <p>Generally, I think that AI is absolutely mind blowingly incredible when used <i>to complement - </i>(not replace)<i> -</i> the <i></i>expertise, skill sets, and specialties in certain fields. It benefits us all! </p> <p>Specifically, using AI to create the types of images of models shown in the article - it's awfully artificial, off-putting, and a BIG step back to making fashion and style more diverse, real, and relatable.  </p> <p><b></b>ETA: <b></b></p> <p><b>Why don't they use AI to create models that look more like a set of regular and diverse set of people? </b>This feels like<b></b> going back to Renaissance times when artists painted ideal versions of their subjects. Not what their subjects really looked like. <b></b> </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393828 Tue, 19 Aug 2025 18:25:27 +0000 Suz 2393828@https://youlookfab.com/welookfab/ <p>What <b>Janet</b> said, times ten, and don't even get me started on how it is upending education. (Grumbled by the woman who -- as one of the legions of victims of AI theft of her creative work is also in the throes of&nbsp; trying to design meaningful curriculum for humanities and arts students.)&nbsp; </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393827 Tue, 19 Aug 2025 17:00:37 +0000 Dee 2393827@https://youlookfab.com/welookfab/ <p>CAT2- I think that many people are totally unaware that AI uses lots of water to cool their large data centers. </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393826 Tue, 19 Aug 2025 16:41:40 +0000 cat2 2393826@https://youlookfab.com/welookfab/ <p>I’m not a fan. I’m in a drought prone area and am appalled that people are burning through our water supplies by using AI for totally frivolous things like an ad campaign. Plus, for individual purchases I want to see a garment on an actual human to see how it drapes. </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393825 Tue, 19 Aug 2025 15:56:13 +0000 Peri 2393825@https://youlookfab.com/welookfab/ <p>Absolutely what Janet said. I really dislike this AI trend.&nbsp; </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393819 Tue, 19 Aug 2025 13:10:58 +0000 LJP 2393819@https://youlookfab.com/welookfab/ <p>Janet said it perfectly. &nbsp;Not a fan of any of it - imagery is SO generic and over polished. &nbsp; </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393818 Tue, 19 Aug 2025 12:54:02 +0000 Dee 2393818@https://youlookfab.com/welookfab/ <p>Oh Janet, I couldn't agree more. Its alarming how quickly this technology for better or worse is taking over so many industries and people could be losing their jobs because of it. </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393816 Tue, 19 Aug 2025 12:46:56 +0000 Janet 2393816@https://youlookfab.com/welookfab/ <p>As an artist, I don’t like it. I don’t like the aesthetics of a lot of AI-generated imagery, and I also dislike the way it undermines the careers of artists of all kinds. It’s already hard enough to make a living out of writing, photographing, acting, etc, and now here we are seeing companies screw artists and models out of paying gigs. And that’s without even getting into the ethics of what reliance on this technology may be doing to our environment… </p> https://youlookfab.com/welookfab/topic/ai-models-in-fashion-advertising#post-2393812 Tue, 19 Aug 2025 11:07:38 +0000 Dee 2393812@https://youlookfab.com/welookfab/ <p>With the use of AI spreading everywhere, here's an article discussing some of the controversy of its use in the fashion industry;</p> <p>What Guess's AI model in Vogue means for beauty standards - BBC News <a href="https://share.google/Nho6K5WwjnhHXB7wx" rel="nofollow">https://share.google/Nho6K5WwjnhHXB7wx</a></p> <p>How do you feel about fashion ads featuring AI generated models ? </p>