Still putting this in off-topic because we aren't ready to go live with the whole story and I want to be able to share the details. A while back I shared that we are starting a new business and our branding company was working on our project. We picked something we love, fits our local tourist market and will draw its artistic inspiration from the Prohibition era, art deco and the Roaring 20s.

I will be spending more time than DH on the retail side of the operation as the "face" of the company. I'm comfortable with the role, and it means getting out of my farm clothes and coveralls several days a week. I know I don't want to wear a costume, but is fun or just weird to consider styles "inspired by" that period? I'm loving the Ocean Park clothes, and that's where my natural inclinations go. On the other hand, the Bob Hale tee with some jeans and two tone oxfords would be fun. (some inspiration here) Or a flapper-inspired dress over leggings. I doubt I will ever have the same customers from day to day so I don't have to be consistent, but I really prefer a small wardrobe. And it must be easy-care: we are still running the farm and the nearest dry cleaner is an hour away. Most business owners in this area wear t-shirts and jeans, so it won't be hard to kick it up a notch appropriate to our premium product.

Part of me feels foolish even asking this question when I should be working on nuts and bolts and spreadsheets. Maybe it's a good distraction when reality starts to get scary. Anyway it seems risky to go over the top with the outfits. What do you advise?