Oh this makes me so crazy. I think it makes these women look so silly and makes light of real confidence and body image issues as a result.
That said, I don't doubt that any women or men would undergo attitudinal changes in the same experiment. It's just the placebo effect writ large, but with a twist. I will accept that these were real women who
thought they were involved in something real, and then at that point both the placebo effect and the value of talk therapy took over. In my opinion, their attitudes changed because of (1) they made a video every night about how they felt about their beauty, and (2) they were waiting
to feel better about it. The combination of the two improved improved their outlook. I'm not surprised.
The thing is, no one looks good here. Dove looks like a maniuplator and the women look taken advantage of. Thumbs way down.