I don't know anything about this article, but ironically, I find that attaching a celebrity name to a clothing line does more to repel me than anything else, mostly because so many of them look atrocious themselves. Gwen Stefani is exceptional since she actually dresses well, and I would wear Penelope Cruz's line in a heartbeat...but I have to admit I find wearing Jessica Simpson or MK&A embarrassing. I am consoled by the fact that Jessica Simpson's line is actually just BCBG in disguise (I think). I'm not saying I wouldn't wear a fabulous piece just because of the celebrity association, but I might have to remove any visible markings or signs so no one would know :p
It's so funny isn't it. A lot of these celebrities would probably look a thousand times better if they wore their own lines...