I thought this was interesting.
Zara's Recipe for Success: More Data, Fewer Bosses
http://www.bloomberg.com/news/.....wer-bosses
A few excerpts:
"Unlike rivals such as Gap, H&M, and Primark, Zara has no chief designer, and there’s little discernible hierarchy. Its 350 designers are given unparalleled independence in approving products and campaigns, shipping fresh styles to stores twice a week. Guided by daily data feeds showing what’s selling and what’s stalling, the teams develop fashions for the coming weeks."
"When military jackets turned out to be big sellers this autumn, the commercial team asked the designers to keep tweaking them with new fabrics and cuts. In May, a blue-and-white collarless women’s coat for £69.99 (about $102 at the time) generated so much buzz that two fans created an Instagram account—@thatcoat—to document the craze. But instead of churning out more identical coats, design teams came up with different fabrics and prints using a similar cut, ranging in price from $69 to $189."
“This is a business that really breaks the rules,” Hyman says. “They don’t really have seasons in the way a normal fashion retailer would.”
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