I just got back from the outlet mall! I like it because I love the Ann Taylor Factory store and their line of clothes; it's somewhere between AT and AT Loft, and I know the pieces there won't be seen all over the place. Hubby went with me and hit Eddie Bauer and Gap Outlet. There's also a Converse store, with every color imaginable for about $15 less than Zappos.
The one up north that I like the most is a lot emptier than it used to be, but I went to another out west (I live in Chicago, north and west might as well be different parts of the world, they're so far away from each other), and it was PACKED last weekend. No parking anywhere, and there was actually a line to get IN to the Coach store. Like, with a velvet rope and someone manning the door and everything. I was flabbergasted!
The regular mall, on the other hand, was pretty dead. I thought the Talbots people were going to tackle-hug me when I wandered in to check the sales rack.