<https://www.businessoffashion......of-fashion>
I'm not a user of stitch fix, but I find this article interesting in terms of how they look at their customers, and also that customers want to give them data (as opposed to all those other times that Experian or whatever is just using us.)
"in the latest installment of Mary Meeker’s famed annual Internet Trends report, the former Wall Street technology analyst, now a general partner at venture capital firm Kleiner Perkins Caufield and Byers, cites Stitch Fix’s approach as setting “the new normal” in retail.
Increasingly, retailers — including Stitch Fix and, of course, Amazon — are leveraging data to launch private label brands that fill gaps in product assortment and implementing “new distribution models enabling direct-to-consumer commerce in the home,” as Meeker points out in her report. Truly customising the experience adds another layer.
Consider a tough-to-fit category like denim. “Finding jeans that fit is a very transformational experience in general,” Lake says. “One of the things we’re able to do is to match people on inseam. Over time, we’re able to understand which fabric and fabrications are more likely to work for different people.”"
