I don't know Anna--- you have to remember I come from the land of driving over an hour to get to Target! Most of the retailers in my area (including JcPenney, Sears, Target, Dillards, Kohls, etc.) have misses sizing 0 to 16 and then immediately adjacent have the plus department --- I don't see where the problem would be with putting this collection between the two sections! And most of the online retailers I shop including Nordies generally organize garments my type and then you have to filter out by size, so I don't see where the problem would be there either-- especially since they offer several brands the get their own section. Many brands and stores carry both regular and plus sizes, even if not necessarily from the same lines --- however, there are several juniors stores and brands that carry the same styles in both plus and regular sizes (like Maurices and Deb). Obviously I'm not talking about stores that only cater to misses sizing or huge department stores that break clothing up onto different floors (which I find terribly confusing, personally).