COS is a store owned by Swedish fast fashion giant H&M. But COS pieces are not fast fashion at all. They are better-end, architectural, drapey, minimal, and fashion forward. You won’t find all that many conventionally flattering items in the store, but there are countless pieces that are “just flattering enough”, creating a hip, somewhat arty, and modern outfit integrity. Most of the pieces are in solid colours and the fabrics are luxurious, feeling glorious to the touch.
There aren’t many COS stores in the United States, but ordering online is an option. Their sizes run big, so you might be sized out if you wear a US size 0. Their larger sizes can fit a US size 14 and 16, especially when the silhouettes are roomy.
I visited COS stores in Hong Kong, Amsterdam and London this year and enjoyed browsing and fitting their merchandise. I was particularly impressed with their dresses because most of them were woven, casual and the silhouettes a little different from other retailers. Plus, many of the styles had sleeves and sufficient hem length. I was able to make the COS cotton shirt dress in tomato red work because of its comparatively narrower cut. I’ve already worn it many times with white flats and white upscale backpack. So check out COS the next time you’re after a casual woven dress.
