Red Chair Confessions (sponsored post)

September 1st, 2009

I have never done a sponsored post before, but this one was too intriguing to pass up. I don’t have much information, but it looks like a teaser campaign for a new brand of some sort. The campaign is running on the website Red Chair Confessions, and so far two videos have been posted.

In the second video (below) the patient in therapy is discussing an activity that she describes as a relapse but, ironically, finds therapeutic. I wonder what that could be. The therapist seems very preoccupied with her outfit. Hmmm. I’m sure that has something to do with it.

The first video in the series, “forgive me father“, has a similar theme, with our lady confessing to a priest about something “she never thought she would do”. At least, not until she was older. I really like what the actor is wearing in this first video. She looks classically chic in her trench white shirt and scarf, but adds just enough spunk with the white straight leg jeans.

The campaign also has a page on Facebook, but this doesn’t seem to have attracted much attention yet.

So what do you think of the videos? Do they spark your curiosity at all? Do you find them entertaining? Any guesses as to what this is all about?

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6 Replies

Posted on Tuesday, September 1st, 2009 at 7:09 am
neeva

I’m guessing it’s a Talbots ad — they have stepped up their game lately and I think they’re trying to target younger women. And isn’t red their color? The outfit worn by the woman in the confessional looked like their new catalogue pics.

Posted on September 1st, 2009 at 7:24 am
shiny

Clever and I’m going to guess this is Talbot’s viral marketing campaign.

Posted on September 1st, 2009 at 7:43 am
Alecia

I’m so with Shiny. Talbots.

Posted on September 1st, 2009 at 7:44 am

Hmm, I have no real idea, but I agree with Shiny. Talbots totally fits with the “I never thought I’d do it until I was older” thing in the second video. My Mum used to make me go shopping with her at Talbots when I was younger- how I hated being in the “old lady” store! Though, some of the clothes in that video look great, so kudos to Talbots if it is them! I think the therapist is particularly stylish :)

Posted on September 1st, 2009 at 7:48 am
Sihaya

Love the clothes. Now, if I were to think about it, I could also say it’s YLF – the blog and the forum – I’m hooked, I enjoy is over and over, etc. etc. :-)

Posted on September 1st, 2009 at 9:11 pm

I agree, probably Talbots. The things the “confessors” in both videos were wearing look just like things out of the Talbots lines. Regardless, it’s about shopping, even if it’s a different store.
And I’m with everyone else, I actually really like the outfits on the women in both videos.

Posted on September 2nd, 2009 at 7:43 am

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