June 2nd, 2009

I couldn’t believe my luck when I found out that I had the opportunity to speak to top New York stylist and author, Kendall Farr, about her new book “Style Evolution: How to Create Ageless Personal Style in Your 40s and Beyond
”. I was a huge fan of Kendall’s first book “The Pocket Stylist
” and thought that nothing could top it. But Kendall’s second book is even better than her first. It covers the hot topic of how to create an ageless personal style without feeding into our culture’s obsession with looking young.
We spoke for over an hour and it was utterly delightful. Kendall is eloquent, warm, down to earth, a good listener and nothing short of absolutely fabulous. I have transcribed the highlights below. I didn’t record the conversation, so this is a reconstruction from my notes and memory.
Angie: What do you love most about your job?
Kendall: I love it all but I really like that it’s varied. One day I’m on a set, the next day I’m shopping, consulting with clients, or writing notes for a new book. It’s great.
Angie: Your first book, “The Pocket Stylist” was a huge success and caters to women of all age groups. What motivated you to write your new book, “Style Evolution”, which targets women who are 40 plus?
Kendall: Need! Where are the clothes for real women? What can we wear that looks cool and takes age out of the equation? Why is everything sleeveless, capped sleeved or puffed sleeved? The fashion industry needs to develop clothing for the strong and bold woman who looks remarkable in simple and clean designs. At a certain age, we need to accentuate what needs to be accentuated, and cover up what needs to be covered up. Clothing with a little more coverage in the right places goes a long way. You don’t need to expose lots of skin to look youthful. Michelle Obama is the epitome of what I’m talking about. She is a great visual template and role model for this age group at the moment. Also, this is not just a book for women who are over the age of 40. It’s book a woman in her mid thirties can use as she starts to figure out how she can evolve her style and look grown-up.
Angie: What is ageless style?
Kendall: The goal as you get older is to look effortless, sophisticated, current and cool. It’s about not looking too young or like you’ve given up. A woman with ageless style looks individual and plugged-in to what is current, BUT she interprets things her own way. She has a good understanding of what the trends are and makes the right ones work for her. She looks grown-up AND youthful. The heart and soul of the book lies in the trend section. There you’ll see how little it takes to actually look current. Choose flattering shapes for your body and look for interesting fabrics. Buy fewer, better things and embrace the power of clothing. It’s an important social currency. And make sure you keep shopping the unbelievable sales we’re having.
Angie: Which are your favourite and least favourite trends?
Kendall: Hollywood as a style influence is the worst trend. It’s an unreal place and there are too many middle aged actresses copying the style of twenty year olds and few embodying ageless style. On the upside of trends, fashion is finally abandoning the look of the girly girl and moving back to stronger and more graphic lines on the body. We have the reworked 80’s influences and the recession to thank for that. I like that there is more structure and the return of the waist, soft trousers, big bangles and statement necklaces.
Angie: Which women do you believe embody great ageless style over the age of 40?
Kendall: Women like Catherine Deneuve, Julianne Moore, Vera Wang, Helen Mirren and Ellen Barkin get it right. And of course Michelle Obama.
Angie: What is one thing every woman over 40 can do right now to create an ageless personal style?
Kendall: Before you reevaluate your wardrobe, get a great haircut and add colour. Then go out and get a professional bra fitting. After that, reexamine your footwear collection. I have a philosophy about hair and heels. If those current elements are in place, your style quotient is on the way up. If they are not, it doesn’t matter how good the stuff in-between is, it’s not the best picture. And if you can’t wear heels, go for a comfy one inch wedge. If you can’t do that either, do the best that you can for your fussy feet, but pay attention to wearing good footwear. If you can, go for a tame yet strong looking simple gladiator sandal, either heeled or flat, in a nude or metal for Summer. It does wonders to transform last year’s outfit.
Angie: Which are your favorite wardrobe items to purchase? Any retail weaknesses?
Kendall: Accessories, accessories, accessories. I love handbags and I am a shoe addict. I also have the magpie gene. I love shiny things. I just purchased two fabulous coin necklaces from H&M for $12. You’ve gotta go take a look!
Angie: Any final savvy style tips?
Kendall: Never stop having fun with fashion. Who wants to stop having fun with her clothes at any age, right?
Thank you Kendall for imparting your wisdom. I’m positively tickled to have made your acquaintance and hope that you sell millions of copies of your new book. I look forward to meeting you for tea the next time I’m in New York.
And on that note ladies, go get your copy of Style Evolution. It’s killer.
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43 Replies
Posted on Tuesday, June 2nd, 2009 at 7:04 am
Wow, Angie- what a coup! Congratulations on a really great interview, that must have been so exciting!
I admit that after reading this, I’m almost jealous that this book isn’t aimed at me. Oh well, I guess I can spend the next 15 years looking forward to it
Posted on June 2nd, 2009 at 7:13 am
Great interview!! Can’t wait to get this book. The following statement especially hit home to me as I have been lamenting this forever “Why is everything sleeveless, capped sleeved or puffed sleeved?” I have horrible arms on an otherwise thin body-just a genetic thing I suppose but I feel so self conscious in anything arm-emphasizing. Hopefully the industry will listen up! (Although my fear is that Michelle Obama has brought the arm into more attention than ever and designers are going to play to this as she is a trendsetter.)
Posted on June 2nd, 2009 at 7:17 am
Great interview! Congratulations, Angie!!
I’ll definitely look for her book next time I am in a store. I’m not 40 yet, but I’m getting closer…..
Posted on June 2nd, 2009 at 7:25 am
What an insightful interview. Kendall sounds *almost* as fab as our Angie and seems to be a real force to be reckoned with in the style world. I own her new book and found it very helpful, especially since I’d already learned the basics from YLF. Thanks for sharing her words of wisdom!
Posted on June 2nd, 2009 at 7:25 am
What an amazing interview Angie, thank you so much for sharing with us! You really did a fab job and Kendall sounds like a really nice person too.
I have both of her books and they are the best ones on the market when it comes to style in my opinion.
Posted on June 2nd, 2009 at 7:39 am
Great interview, Angie! Thanks for posting it. I haven’t read Kendall’s books yet, but they are on my summer reading list. I will order them from Amazon this week.
Posted on June 2nd, 2009 at 7:46 am
What a great interview! I need to get both those books.
Posted on June 2nd, 2009 at 7:55 am
Have both of her books and love them!!!!
Posted on June 2nd, 2009 at 7:59 am
Love this book- I’m on my second reading, trying to commit all of her guidelines to memory. One thing in particular I like in the book- she makes specific designer suggestions for different body types and styles- and then tells us who makes the affordable versions. Love that!
Good job, Angie! Thanks for the interview.
Posted on June 2nd, 2009 at 8:06 am
Great interview Angie! I really enjoyed it.
Posted on June 2nd, 2009 at 8:51 am
Oh my goodness, this is so funny. I JUST returned from the beach where I had taken my well-worn copy of “The Pocket Stylist” for a refresher reading. I adore that book–it was the turning point for me to finally getting my body type right and working on a functional wardrobe. I pull it out every few months for a refresher. It must have been exhilarating to have a chance to share your perspectives together–Angie, you and Kendall I am sure must have had a fantastic time talking.Thanks for sharing the interview. Her new book is on my list of “to-buy” for my summer reading list
Your blog and her book are my fashion guiding lights…If anyone out there on YLB has not read the original Pocket Stylist, I strongly recommend it as one of the best, if not the best, style guide out there.
Posted on June 2nd, 2009 at 8:55 am
Great interview, Angie! Well done. I’m definitely getting this book now. I keep feeling that my current outfits are all over the place. I really want to go for a more grownup look, without becoming too severe or somber. Sounds like between YLF and this book, I might be able to get closer to what I’m searching for. All we need now is a YLF book!
Posted on June 2nd, 2009 at 9:00 am
Kendall sounds like your long lost sister Angie! Her thoughts on accessories and shoes are so ylf.
I am trying to apply the statement “She looks grown-up AND youthful” to my look and actions. Kind of sums it up for me.
Think I’ll pull out my Pocket Stylist this week and pick up the new book soon.
Posted on June 2nd, 2009 at 9:11 am
I’m with Tara on a YLF book. Go Angie!
I received both of Kendall’s books last week and read them over the weekend, so it’s really funny to see your blog entry today. I enjoyed both books, lots of info and ideas.
I also ordered Brenda Kinsel’s “Fashion Makeover” and think it’s really good too. It has a ton of info, even some tips on taking better photos.
Thanks Angie for sharing a great interview!
Posted on June 2nd, 2009 at 9:24 am
LOVED this interview. Such wisdom and a little bit of tough love. AND I was thrilled to see that so many of my recent tips overlapped with Kendall’s!
Posted on June 2nd, 2009 at 9:26 am
This ended up being a really long post, but I just couldn’t omit any of Kendall’s wisdom! Thanks for reading the interview, ladies.
Chris, let’s just say I was on cloud nine all day after my interview with Kendall Farr. It was thrilling and humbling to exchange words with a top, top, top fashion stylist. I’m pretty proud to say that we speak the same fashion and style language. Kendall also had gracious compliments about our YLF website. Very fab.
I particularly liked Kendall’s enthusiasm for the revival of good 80’s trends, the suggestion to get a fabulous haircut BEFORE you reevaluate your wardrobe, and that we should never stop having fun with fashion. Brilliant. I turn 40 soon, and I vow to NEVER stop having fun with style and fashion.
Posted on June 2nd, 2009 at 9:38 am
I love Kendall’s books. She really gets the body shape thing right.
Posted on June 2nd, 2009 at 9:50 am
“It’s book a woman in her mid thirties can use as she starts to figure out how she can evolve her style and look grown-up.”
This is great advice!
Posted on June 2nd, 2009 at 10:52 am
This is very exciting that you inteview Kendall Farr. I want to read her books now.
You and Kendall are kindered spirits and I imagine you really enjoyed each others company.
Posted on June 2nd, 2009 at 11:19 am
I enjoyed the interview and am happy you posted it. I am especially fond of the paragraph about footwear–as in, the one that acknowledges that not all women can trot around in heels, or even 1″ wedges!
I have to confess, though, that any time I read anything about age appropriate dressing, it makes me not look forward to the future at all. Usually this kind of advice is supposed to be reassuring and positive, but it just makes me sad. It’s a reminder that at this age, I’m supposed to be in the best shape of my life, and my body is only going to get WORSE and I’m only going to have to cover up more as I get older, not to mention give up a big chunk of what I love wearing now. I find shopping so hard at this age and it seems like it will just be getting harder and not easier. I hope I am wrong about this, as I am sure everyone will undoubtedly tell me I am.
Posted on June 2nd, 2009 at 12:09 pm
Maya … while my flaws are more pronounced in my mid-30s, I am having more fun dressing than ever. I also am more comfortable with who I am now than I was 10 years ago.
So there’s the lemonade made from lemons.
Posted on June 2nd, 2009 at 1:08 pm
Congratulations Angie!! First national television, now interviewing a renowned author!
How absolutely wonderful that you two hit it off so well. Although it doesn’t really surprise me: both you and she are big advocates of the “you can be stylish at every age” concept. And I love it especially that you don’t stop there, but illustrate this positive message with many, many practical tips and suggestions. Very helpful!
How I’d love to be a fly on the wall when you two lasses meet for that cup of tea!-)
Posted on June 2nd, 2009 at 1:09 pm
Great interview! I like her comment about Hollywood. I have to get a hold of the book, it’s very timely since I am in my mid-30s and have been thinking a lot about defining my style.
One question about the hair part, Angie – I absolutely agree about the fab haircut, but do you think that hair color is necessary? Can one age gracefully and stylishly with her natural hair color, gray and all?
Posted on June 2nd, 2009 at 1:19 pm
Angie,
Congrats on such a fab meeting. YOU know how I feel about ageless style, I am with you 1000%
Maya, you are in your 20’s correct? You may look very similar to how you look now in 20 or 30 years. Just don’t let your self go. It sounds like you are very health conscious, and aware of what you put in your body..No one just becomes overweight and out of shape overnight just because they hit 30, 40 , 50..that is a myth.
Your style and taste change over each decade..believe me you won’t love the same things in 10 years…I promise you that.
Enjoy the moment and beauty of your age, as you get older you become more comfortable in your skin because life has taught you through expierience..happiness, pain, sorrow, loss, joy etc. that true beauty comes from within…don’t worry about how you will dress your body in the future, after all we have Angie!!:)
Posted on June 2nd, 2009 at 1:20 pm
Good for you Angie, it sounds like so much fun.
I’m bummed out that our large Dallas public library doesn’t have her new book, I keep looking for it as her first book was absolutely excellent.
Posted on June 2nd, 2009 at 3:42 pm
What a wonderful interview Angie. Congratulations. Kendall’s words of wisdom resonated loud and clear with me and I’m sure with many women 35+ who want to shun frump and banish skimp. Will be getting the book and giving it away at Sequins and Sand for sure! The girls will love it!
Thanks again.
Posted on June 2nd, 2009 at 5:15 pm
Back again Angie (and girls). This book and interview has prompted something else close to my heart.
Do you know of a ‘directory’ of sorts that lists all the stores that are truly dedicated to selling stylish clothes for women 35+. I’m not talking ‘tokenism’ … the entire range dedicated to just that and recognising the needs Kendall talks about. Maybe she knows of such a resource. I had a wild idea of starting a ‘fashion revolution’ for women 35+ creating this directory for online and offline stores…but perhaps the wheel has already been invented and all I need to do is find it!
Any clues girls??
Posted on June 2nd, 2009 at 5:26 pm
I think Kendall gets it just right. Now we just need the manufacturers to get on board.
I also agree that Michelle Obama has nailed the look for all of us who strive to be fashionable and appropriate, but never frumpy! I hope she inspires a sea change across the country.
Posted on June 2nd, 2009 at 6:03 pm
Excellent interview! I can see why you hit it off with your similar philosophies. Love the comments about clothing for strong and bold women as well as the tip for what we can do right now. I had not purchased Kendall’s previous book, but now I will need to get both!
Posted on June 2nd, 2009 at 6:11 pm
I ordered this book last week, seeing it suggested by Angie, and read it cover to cover on Monday.
It is a great guide, and Kendall answers the needs of older women clearly and easily. I immediately ordered a camisole from Sassybax.
With Angie, Kendall and Tim Gunn I have been able to make progress, but it does take a strong heart to look at myself critically and make better choices.
Posted on June 2nd, 2009 at 6:15 pm
Angie, you never ceased to amaze us. So inspirational and informative!
It was on this website I saw that Kendall Farr’s second book was about to be released. I immediately pre-ordered it from Amazon and it came the next week. I devoured it- almost so quickly that I am glad I used a highlighter so I can go back to my favorite parts. One suggestion she made I found interesting: boldly shop in the finest couture shops- at least to try on their clothes to see the fit and feel the differnce. I have yet to do that but will work up the ocurage one day soon.
Posted on June 2nd, 2009 at 6:56 pm
Great interview Angie – lots of great tips that Kendall shared.
Posted on June 2nd, 2009 at 8:09 pm
Angie, that is such an awesome interview! What a fab opportunity for you. I finally checked out The Pocket Stylist from the library a few months back and was really impressed by Kendall’s organized but fun approach to style. That one is on my “future purchase” wish list. I suspect that I’m probably a decade too young for Style Evolution to apply to me, but might think about picking up a copy for my mom.
Posted on June 2nd, 2009 at 11:40 pm
How timely Angie — I just finished reading this book and LOVED it! I have been going through a fashion identity crisis, trying to come to terms with the fact that even if I can wear the same clothes as my 14 year old, doesn’t mean I should (not that I actually do, except for sharing some simple tank tops & tees). And that dressing age-appropriately doesn’t have to mean frumpy.
Loved Kendall’s recommendation to pay attention to footwear & hair; so true. The right shoes can make almost any classic garments look current & “with-it”. The advice in her book is so on-target; I just wish she included photographs of actual clothing.
By the way, Angie, I so enjoy seeing pics of you and your outfits, as a real-life example of stylish & appropriate dressing. Please post them more often! You are a fantastic style role model. Even though our tastes are somewhat different, it is enlightening to hear the thought process behind the purchases you make and outfits you put together.
Posted on June 3rd, 2009 at 7:57 am
What an awesome post, Angie, thanks!! This totally speaks to me and I’m gonna go out and purchase this book. I’m especially intrigued by the part where she talks about designers who are best for specific body types and recommendations for where to get cheaper versions of such designs.
Hooray to fashionable dressing for women over 40. I certainly feel so much more stylish now than a decade ago, thanks in part to help from Angie, YLF and other style resources, and in part to increased confidence and comfort in by body.
The only thing I stumbled over is the same one Marianne quoted, regarding the hair color. Well, I do it, too, but I also admire women who go grey and look gorgeous. I don’t want to buy into the notion that natural grey is evil and should be covered up.
Posted on June 3rd, 2009 at 12:51 pm
Now I really want to buy Kendal Farr’s new book!
Even though technically I am younger than her intended audience (I am “only” 36), everything she said in the interview really resonated with me.
Angie, such a great interview! Thanks for sharing with us! And also – when are YOU going to write a book on style???
Posted on June 3rd, 2009 at 2:15 pm
I am in total agreement with Marianne and Antje, and was thoroughly converted after finding the “Going Gray, Looking Great” website. It is very inspiring to see all of these women embrace their beautiful silver and platinum locks; so shiny and sparkly that it is like wearing your bling everywhere you go! Although I thought that I would wait until I was 50 to stop coloring my hair, when I turned 44 this year I thought ‘who wants to do this for another 6 years?!?!’, so I am now 4 months into my transition and loving the freedom, the savings, and my natural (and free) bling!
Posted on June 3rd, 2009 at 7:51 pm
[...] will, but only if they are a flattering and contemporary incarnation. After all, our goal is a style evolution, not a style [...]
Posted on June 5th, 2009 at 7:05 am
[...] glory and maintaining a killer style is as important as wearing the best bra. That’s why I loved Kendall Farr’s suggestion of reevaluating your hairstyle BEFORE you attempt to reevaluate your closet. This makes a lot of [...]
Posted on June 9th, 2009 at 6:45 am
[...] your hairstyle: It’s true: your hair can make or break your look. Kendall’s Farr’s suggestion of getting your hair style sorted BEFORE you assess your wardrobe is one I have begun to introduce [...]
Posted on June 18th, 2009 at 7:14 am
[...] and necessary to keep our fashion and style feet moving each season. Kendall Farr puts it well in her new book, “Style Evolution”: The remixing of silhouettes, retooling of proportions, experimentation with new fabric technology [...]
Posted on July 16th, 2009 at 7:08 am
[...] I was being overly critical, but when Kendall Farr confirmed my suspicions in her latest book, Style Evolution, I felt that my frustrations were justified. Kendal says: “Most manufacturers really don’t [...]
Posted on August 4th, 2009 at 7:02 am
Angie-
‘Fun post to read.
Kendall and I were/are both stylists (I was a film /TV costume designer additionally for many years). We crossed paths as stylists–now again as authors.
My book “Forever Cool” (Random House)was a pioneer on the subject of great style as we age.
My book “Steal This Style”(Random House) followed, and was also aimed at this too ignored demographic.
Check out my site-www.sherriemathieson.com
I’m glad to have perused yours!
Best,
Sherrie
Posted on October 31st, 2009 at 12:43 pm
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