T. J. Maxx: shopportunities for shoptimists

November 25th, 2008

Boston-based off-price retailer TJX (home of the T.J. Maxx and Marshalls chains) invited the nation’s top fashion blogs to participate in a two-day event at their buying headquarters last week. The goal of the event was to share the company’s business model and strategy with the fashion blogosphere. Flattered and intrigued, the YLF team set off for the East Coast to hear TJX and meet fellow fashion bloggers.

First introductions between bloggers, Ogilvy Public Relations and TJX were made in the lobby of Boston’s palatial Fairmont Copley Plaza, where we stayed for the duration of the event. We met fashion bloggers from The Budget Babe, The Budget Fashionista, Nitro:licious, Shoe Smitten, Stiletto Jungle, Broke and Beautiful, Second City Style, 55 Secret Street, My Fashion Life, Mom Central and Style Hive as we walked over to Skipjacks for a casual evening of getting to know who’s who. People were dressed to impress (loads of black and cream, fabulous boots, statement coats and designer bags). After all, this was a fashion occasion and your style quotient had to be top notch.

Early the next morning a bus took us off to TJX headquarters in Framingham, MA, where we enjoyed a full day of education and hospitality. The agenda included interactive sessions with corporate marketing teams, a preview of holiday lines, a Q&A with the President (Michael MacMillan), a fashion show, “guess the price of this item” competitions, merchandise tours and store visits. The event was fun, informative and superbly run.

Splurge and Steal Fashion Show

The “splurge and steal” fashion show (above) was a great way to see how ensembles from T.J Maxx and Marshalls could stand their ground against much more expensive options from full price department stores. Click the picture to see a larger version of the ensembles on the right and let us know in the comments which you think is which.

We learned a lot about TJX in the process. For example, one of their biggest challenges is the perception that budget store + low prices = low quality. Although their more than 1600 T.J. Maxx and Marshalls stores cut costs to the bone, many of the items are high end, sometimes even couture brands. More than 85% of the merchandise is from the current season, and less than 5% is irregular. TJX buyers work hard all year round to find great deals, and the result is a rapidly changing range that varies from store to store. Although the stores can be hard to navigate, there are fantastic bargains hidden on the rails.

winter-fashions2.jpg

Bloggers enjoy a sneak peek at some of the upcoming TJX Winter merchandise.

No matter what your budget, everyone loves a bargain which means that T.J. Maxx and Marshalls should thrive in our tough economic climate. Their Fall marketing campaign “this season, smart shopping is the new black” tickled my toes. If you’re an expert merchandise scanner and can see past an untidy and less than glamorous shopping experience, you’ll score treasures at half the price for sure. You might even enjoy the treasure hunt.

Thank you for the entries to Friday’s TJX competition. We are evaluating your thoughtful suggestions on the T.J. Maxx and Marshalls shopping experience and will announce the winner after Thanksgiving.



27 Replies

Posted on Tuesday, November 25th, 2008 at 8:58 am
San

How interesting Angie. Now I want to shop at TJMaxx and Marshalls. I have found some great bargains there in the past and I want to go back and have some fun treasure hunting.

Posted on November 25th, 2008 at 10:43 am
Emily

I like both outfits, but I think the one on the left is the splurge.

Posted on November 25th, 2008 at 10:56 am
Munequita

I actually think the left outfit is the steal, and the right one is the actual splurge.

I love TJ Maxxing! The treasure hunting aspect makes it fun for me. It is interesting to learn more about their business practices.

Posted on November 25th, 2008 at 11:00 am
amie

The one on the right (without the scarf) is the splurge, without a doubt! It’s not even close!

Posted on November 25th, 2008 at 11:07 am
Shaunie

I think the one on the right is a splurge and the one on the left is a steal.

Posted on November 25th, 2008 at 11:14 am

I do like their new slogan!

Posted on November 25th, 2008 at 11:50 am
Eva

Angie, nice blog. You were keeping us in suspense. I enjoyed hearing the details of your trip. Good for TJ Maxx to think up creative ways to engage their clients. It sounds like it was a valuable experience for you and we got to benefit by learning more about TJ Maxx! I like their new slogan. The timing is perfect.

I like the outfit on the right best and think that is the splurge. Love the belt and boots. I do like the scarf and gloves on the left. Any comments on pant length?

Posted on November 25th, 2008 at 12:29 pm
Lissie

I think the outfit on the right is the splurge.

And those pants are a little short…

Posted on November 25th, 2008 at 1:13 pm
Julie W.

I also vote that the outfit on the right is the splurge. I will be totally shocked if I am wrong and be running to my local TJ Maxx. I appreciated the info on the store although I rarely shop there. I don’t enjoy digging through the racks because I usually don’t find any gems. The exception to the rules is purses. The one near me does have great bags. I just got an awesome Betseyville tote there.

Posted on November 25th, 2008 at 2:49 pm
Antje

Great article. It’s very fun to get a “behind the scenes” kind of look at the store, and I agree, it makes me more interested in shopping there again (I don’t think we have a TJ Maxx locally, but we do have Marshalls).
I think the left one is the steal and the right one the splurge.

Posted on November 25th, 2008 at 3:27 pm
Meredith

I think the one on the right is the splurge, but I think the one on the left is nicer! How does TJ Maxx compare to Ross, Dress for Less?

Posted on November 25th, 2008 at 5:03 pm
Dee

My guess is the left. Both are attractive : )
Dee

Posted on November 25th, 2008 at 5:22 pm
swirl

I think the outfit on the left is the steal, the right is the splurge.

My challenge with these discount chains is a difficulty finding extended sizes. Is TJM the one that has a “salon” area with fewer racks sorted by label? I have found some very nice things there. (Maybe I’m thinking Marshalls?)

Posted on November 25th, 2008 at 5:37 pm
liz a.

i think the outfit on the right is the splurge……………but i like them both. and i love TJMaxx……….shop there all the time. i don’t understand why more people don’t! but i have friends that won’t….and it’s their money!…but i like my money to go a bit further….and i totally agree, they do have great bags and purses!

Posted on November 25th, 2008 at 6:22 pm

Have fun treasure hunting, San! You either like to dig or you don’t. This is where the positive effects of intermittent reinforcement are key. If you’re lucky once, you’re motivated to dig again.

Interesting perceptions regarding the splurge vs. steal outfit. I’ll let the cat out of the bag later. As for the less than perfect pants lengths, this is why models wear floods:

http://youlookfab.com/2007/02/.....gths-rule/

Antje, there is a TJMaxx in Woodinville and I’ve actually been to it.

In my experience, you’ll do well at TJMaxx and retailers like that (Nordstrom Rack and consignment stores etc.) if you are regular height (not petite or tall), and fall into the size range of 6 to 14. Sizes that are outside this curve tend to be either nonexistent or rare.

Posted on November 25th, 2008 at 6:27 pm
Yvonne

Very interesting article. My daughter in college works at Marshalls. She sees merchandise change daily. If you do not see something appealing to you, come back another day and try again. Lots of bargains. Lots of styles. Nice to hear the business end of the stores. Thanks Angie!

Posted on November 25th, 2008 at 8:09 pm

From my experience, each store is quite different, I go to the Woodinville TJMaxx all the time…near my house and its pretty good…tidy, fairly easy to negotiate. The ones near my homes in California were awful..messy, disorganized, crowded and really picked over. Overall, I have to be in a certain mood to head in and patient enough to sort through all the racks.

Posted on November 25th, 2008 at 8:27 pm
Glenda Hightower

The more flattering outfits, according to what your site teaches, are the ones on the right. Definitely more flattering to the bodies, face shapes, heights, color coordination, and the “keep it simple” rules. Thanks for the inside look, I love TJMaxx and Marshalls.

Posted on November 25th, 2008 at 9:20 pm
Jane

I would guess that the outfit without the scarf is the splurge since I recognize the Michael Kors purse. But it might be a trick…I saw the MK purse at Marshalls not long ago. Yes, Angie’s trip inspired me to stop in Marshalls in Redmond recently. My experience was uneven…it was horribly messy with furniture in the way of the merchandise, but they did have a lot of great purses and some Umi boots for kids that I was already considering for my daughter. Unfortunately they didn’t have her size.

I suspect it takes some time and perserverance to find great treasures there…something that might be a bit less precious these days as money gets tighter.

Posted on November 25th, 2008 at 10:01 pm
Karen

While I lived in the US I never found a designer name item that I wanted to buy at TJ Maxx, despite regular visits. There stock was very tired looking and the store always looked a mess. I like the idea of these types of stores and hope that TJ Maxx have fixed their merchandising and style selection processes.

Posted on November 26th, 2008 at 2:02 am
Lissie

A few years ago I shopped at TJ Maxx often and came away with Coach shoes and purses and tons of nice things. Mine is hit or miss on bags and shoes and I can usually do better on the same things elsewhere.

Now my local store is terrible. I am a 2-4 and rarely do I find anything in my sizes. I agree with Angie that anything outside the most common sizes is rare, but then I have that complaint against all departments stores.

I can shop sales at Banana Republic, Ann Taylor and J Crew by picking out what I want in advance and snapping it up as soon as it gets discounted to the point at which I am interested. That beats picking through disorganized racks for something that is too big and just ok.

Housewares on the other hand… Wow! I love shopping for me whitegoods, glasses, rugs, etc. in these stores.

Posted on November 26th, 2008 at 8:17 am
dana

I shop almost exclusively at TJ Maxx – My entire suit wardrobe is from there, most all of my shoes and bags – I go there first to look for things and then fill in from sales at the mall, as needed. I agree that you have to dig – but I know the 3 stores in my metro area and I know which racks I want to hit – and I try to have a goal in mind – I am looking for suits, dresses and trousers most often. I try everything on that I am even remotely interested in… It helps to go when you are not in a hurry.

I am in an end-of the spectrum size (16), so there’s less to dig thru than if I were an 8 or a 10.

My latest love is all the BCBG stuff I can find in my size at 10% of the retail price!

Posted on November 26th, 2008 at 9:54 am

There have definitely been mixed reactions to shopping at TJMaxx and that’s been interesting. I am not a TJ Maxx shopper at the moment because of two reasons:

o My size is rarely stocked in the items that I’m looking for
o Their locations are far away and I do NOT like to drive

I don’t mind the unglamorous shopping experience at all. In fact, I like to roll my sleeves up and get stuck in with the best of them. But I get annoyed when I continually come home with nothing. The reinforcements are therefore negative which leads to a lack of motivation. And like most of you, I’m always chasing time. I hope that these variables change so that I can enjoy their offerings like you!

The splurge is the outfit on the RIGHT (without the scarf) so well done to those of you who guessed correctly. It cost $707 as opposed to the steal at $346.

Posted on November 27th, 2008 at 10:07 am
Sihaya

I stop by Marshall’s every once in a while since it’s on the way on my commute. I have tried 4 or 5 times and since given up on the clothes there. They don’t fit well, mabye because of the size I wear (usually 4). I have found good purses and other little things such as dinnerware that I use that’s been discontinued elsewhere, lotions, etc. I just don’t have the patience with their clothes. In contrast, on the rare occasion that I do go to a Nordstrom’s Rack, I often leave with at least one clothing purchase. For some reason, I’m luckier finding something that works for me there both in style and in size.

Posted on November 29th, 2008 at 10:42 pm

[...] Angie and Greg Cox from You Look Fab [...]

Posted on December 8th, 2008 at 12:18 pm

Love Marshall’s…Love TJ’s!
Check out the BCBG Dresses and some really great athletic wear lately.
Can you say BIG SEXY HAIR??? I don’t buy it anywhere else anymore.

Posted on December 11th, 2008 at 8:05 am

[...] I had the pleasure of meeting penny-wise, ultra lovely and well put together Dianna at the TJ Maxx event in Boston last year and I trust her style sense implicitly. Good luck lasses! We can’t wait to see your [...]

Posted on January 22nd, 2010 at 1:46 pm

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